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Editorial Mission
Frequent Flyer is the trusted advisor for business travelers offering
expert intelligence on business-travel news and trends. Frequent Flyer
works to enrich, entertain and inspire people who travel as part of their jobs,
helping them be more productive, healthy, happy, safe, efficient and successful.
Regular features include:
Destinations
Airport and Hotel News
Safety & Security
Best Restaurants and Bars for Business or Pleasure
Maintaining a Life/Work Balance
Regional Changes in New Air Routes
New Mobile Gadgets
Reward Program News
Tips and Solutions to Make Travel Easier and More Productive
Undisclosed Deals and Amenities
Creative Ways to Maximize “Downtime” in a Given City
Health and Wellness on the Road
International Travel Issues
Profiles of How Business Leaders and Celebrities Travel
Frequent Flyer is edited as a news and features magazine, not a travel trade
journal, and is an authority on the challenges that business travelers face today.
Our content is fresh, edgy, smart, witty, hard-hitting and reader-driven.
Our focus is on how business travel is a lifestyle; that it is more than just
about being on the road. It is about how travel impacts work, family
and well-being.
In addition to Frequent Flyer’s coverage of business travel news, Frequent Flyer
is an advocate of travelers’ needs and rights. We offer our readers opportunities
to champion issues that are important to them through our community sections
on our Web site and in our print magazine.
Go here for our editorial calendar.
Why Advertise in Frequent Flyer?
Frequent Flyer provides advertisers with unparalleled access to frequent
business travelers – more than 160,000 active purchasers of flights, hotel rooms,
rental cars, wireless devices, luggage and much more. Target your
best customers – the ultra-frequent business travelers at the core of
the business travel market.
What can advertising in Frequent Flyer do for you?
1. Make your media dollars work harder. Talk to your most profitable
customers - frequent travelers - in a highly targeted environment. Our readers
are business decision-makers who have the authority and ability to make
purchasing decisions.
2. Keep your message on the cutting edge. Secure your competitive
position in the travel goods and services marketplace by staying one step
ahead of competitors in a rapidly evolving marketplace - and do so cost-effectively.
3. Provide an integrated marketing platform. Reach affluent executive travelers through print, electronic and online media.
4. Influence core customers. Support the credibility of your message
in a well-established, recognized brand within the business travel community.
Who Are Frequent Flyer Readers?
|
Business Travelers |
Industry Average |
OAG Subscriber Average |
% Above Average |
|
Average Age |
44 |
56 |
27% |
|
Average Number of Trips |
5 |
22 |
340% |
|
Median HHI |
$58,850 |
$216,000 |
267% |
|
Average Days on the road each year |
50 |
88 |
76% |
|
Average Flight Expenditure per Trip |
$472 |
$926 |
96% |
|
Average Travel Expenditure per trip |
$1,027 |
$1,827 |
78% | *Source: “A Profile of Frequent Business Travelers in the 21st Century” Akel & Associates; March 2003; The Travel Industry Association of America: Runzheimer International
Ways to Reach Our Highly-targeted Frequent Travelers
- Display Advertising
- Standard Internet banner and button advertisements throughout the
Frequent Flyer Web site and E-newsletter
- Sponsored Links
- Quick Poll Sponsorships
- Category Sponsorships
- Frequent Flyer monthly Top 10 list
- Frequent Flyer monthly Mobile Technology Update
- Frequent Flyer monthly Global Attitudes column with Culture Quiz
- Frequent Flyer monthly On the Road With column
- Frequent Flyer bi-monthly regional service update pages
Bundling and Pricing Options
A variety of advertising and sponsorship opportunities are available on
the Frequent Flyer Web site, in our e-newlsetter and print magazine,
including banner and button advertising, sponsored links, category
sponsorships and Quick Poll sponsorships. For information on these
and other advertising opportunities including rates, please contact:
Brent Albrecht
Advertising Manager
3025 Highland Parkway
Suite 200
Downers Grove, IL 60515-5561
Tel: 630-515-3544
E-mail: balbrecht@oag.com
Specification Information
Web site
|
Advertising Opportunities and Mechanical Specifications |
Location |
Size |
Max
File Size |
File Format |
| Registration home page banner |
468 x 60 pixels |
15K |
GIF or HTML |
| Home Page |
| Top banner |
468 x 60 pixels |
15K |
GIF or HTML |
| (2) Buttons |
110 x 90 pixels |
9K |
Static GIF |
| Subsequent pages |
| Top banner |
468 x 60 pixels |
15K |
GIF or HTML |
| Sponsored links |
Contact for information |
| Quick poll results page banner |
468 x 60 pixels |
15K |
GIF or HTML |
| E-mail article forwarding page |
| Banner |
468 x 60 pixels |
15K |
GIF or HTML |
| Text message/link on email |
Contact for information |
E-newsletter
1 top banner - 468x60
1 middle banner - 468x60
2 side buttons, one of which is above the fold - 120x90
1 Quick Poll sponsor - 50 x 35 pixels
1 TOC sponsor - 50 x 35 pixels
All text ads are to be between 70 and 100 words.
Print
Type Area: 4-3/4 x 7-7/8
Trim: 5-1/4 x 8-3/8
Bleed Size: 5-1/2 x 8-5/8
Contact Us
For information on these and other advertising opportunities, including bundled
pricing across the OAG portfolio, please contact:
Brent Albrecht
Advertising Manager
3025 Highland Parkway
Suite 200
Downers Grove, IL 60515-5561
Tel: 630-515-3544
E-mail: balbrecht@oag.com
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