 |
 |
 |
 |
 |
 |
|
On average, how many nights do you spend in hotel
rooms per month for business travel?
|
| MEAN |
|
8 |
|
7 |
 |
 |
 |
 |
 |
|
Please rate each item in order of importance from
1 to 5 (5 is very important, ... 1 is unimportant).
|
| Location |
|
4.0 |
|
4.4 |
| Price |
|
3.5 |
|
3.7 |
| Corporate travel policy |
|
3.4 |
|
2.1 |
| Safety and security |
|
3.3 |
|
3.8 |
Business room with good workspace, dataport, etc |
|
3.3 |
|
3.3 |
Telephone surcharge policy |
|
3.1 |
|
3.4 |
| Concierge floor |
|
3.1 |
|
2.6 |
| Business center |
|
3.1 |
|
2.3 |
| Frequent stay program |
|
3.0 |
|
3.2 |
Affiliation with frequent flyer program |
|
2.4 |
|
3.1 |
 |
 |
 |
 |
 |
|
In what type of accommodations did you most frequently
stay in the past year?
|
| Large, full-service hotel |
|
78% |
|
58% |
| Mid-priced hotel |
|
13% |
|
29% |
Luxury hotel (Finest property in the area) |
|
4% |
|
4% |
| Budget hotel or motel |
|
2% |
|
5% |
| All-suite or extended stay |
|
2% |
|
3% |
| Airport property |
|
0% |
|
1% |
| Small inn/bed & breakfast |
|
0% |
|
0% |
 |
 |
 |
 |
 |
|
Which hotel amenities do you regularly use?
|
On-premise restaurants and bars |
|
73% |
|
81% |
Transportation to/from airport |
|
61% |
|
57% |
Advance check-in/express checkout services |
|
59% |
|
67% |
| Voice-mail |
|
50% |
|
46% |
Electronic check-out services accessible in the room |
|
48% |
|
38% |
| In room dataports |
|
48% |
|
47% |
| Room service |
|
43% |
|
55% |
| In-room movies |
|
43% |
|
36% |
| In-room coffee makers |
|
39% |
|
56% |
| Fitness centers |
|
38% |
|
44% |
| Executive floor rooms |
|
37% |
|
41% |
Business services and/or centers |
|
35% |
|
25% |
| In-room fax machines |
|
32% |
|
12% |
|
| Concierge |
|
28% |
|
|
Automated lobby check-in/ checkout devices |
|
27% |
|
19% |
|
| Take-out food services |
|
22% |
|
5% |
| In-room minibars |
|
21% |
|
32% |
|
|
 |
 |
 |
 |
 |
 |
|
Would you use high-speed Internet access in your
room, if available?
|
| Yes |
|
68% |
|
49% |
| No |
|
32% |
|
51% |
 |
 |
 |
 |
 |
|
To how many frequent guest programs do you belong?
|
| 1 - 4 |
|
68% |
|
67% |
| 5 - 8 |
|
27% |
|
30% |
| 9 or more |
|
4% |
|
5% |
| MEAN |
|
4 |
|
|
 |
 |
 |
 |
 |
|
What percentage of your total miles/points earned
from hotel programs are used for:
|
| Hotel Awards |
|
51% |
|
53% |
| Air Awards |
|
50% |
|
47% |
 |
 |
 |
 |
 |
|
Please rate each item in its importance to you (5 is
very important, ... 1 is unimportant) in a hotel company’s
frequent stay program.
|
Possibility of double- dipping (earning hotel points and airline miles for the same stay) |
|
3.5 |
|
|
Generosity of points/ award levels |
|
3.5 |
|
|
Ability to convert points to miles in my preferred airline program |
|
3.3 |
|
|
Availability of hotels in differing price/quality categories |
|
3.3 |
|
|
Number of hotel locations in the chain |
|
3.2 |
|
|
Availability of prime resorts for award stays |
|
3.2 |
|
|
Perks/special treatment/ personal recognition given to program members |
|
3.0 |
|
|
Whether program points expire |
|
2.8 |
|
|
Ability to spend points on merchandise |
|
2.4 |
|
|
Ability to redeem awards online |
|
2.1 |
|
|
| Corporate travel policy |
|
2.0 |
|
|
|
 |