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At the Hotel
On average, how many nights do you spend in hotel rooms per month for business travel?
MEAN     8    7

Please rate each item in order of importance from 1 to 5 (5 is very important, ... 1 is unimportant).
Location     4.0    4.4
Price     3.5    3.7
Corporate travel policy     3.4    2.1
Safety and security     3.3    3.8
Business room with good
workspace, dataport, etc
    3.3    3.3
Telephone surcharge
policy
    3.1    3.4
Concierge floor     3.1    2.6
Business center     3.1    2.3
Frequent stay program     3.0    3.2
Affiliation with frequent
flyer program
    2.4    3.1

In what type of accommodations did you most frequently stay in the past year?
Large, full-service hotel     78%    58%
Mid-priced hotel     13%    29%
Luxury hotel (Finest
property in the area)
      4%      4%
Budget hotel or motel       2%      5%
All-suite or extended stay       2%      3%
Airport property       0%      1%
Small inn/bed & breakfast       0%      0%

Which hotel amenities do you regularly use?
On-premise restaurants
and bars
    73%    81%
Transportation to/from
airport
    61%    57%
Advance check-in/express
checkout services
    59%    67%
Voice-mail     50%    46%
Electronic check-out
services accessible in
the room
    48%    38%
In room dataports     48%    47%
Room service     43%    55%
In-room movies     43%    36%
In-room coffee makers     39%    56%
Fitness centers     38%    44%
Executive floor rooms     37%    41%
Business services and/or
centers
    35%    25%
In-room fax machines     32%    12%
Concierge     28%       —
Automated lobby check-in/
checkout devices
    27%    19%
Take-out food services     22%      5%
In-room minibars     21%    32%

Would you use high-speed Internet access in your room, if available?
Yes     68%   49%
No     32%   51%

To how many frequent guest programs do you belong?
1 - 4     68%   67%
5 - 8     27%   30%
9 or more       4%     5%
MEAN       4    

What percentage of your total miles/points earned from hotel programs are used for:
Hotel Awards     51%   53%
Air Awards     50%   47%

Please rate each item in its importance to you (5 is very important, ... 1 is unimportant) in a hotel company’s frequent stay program.
Possibility of double-
dipping (earning hotel
points and airline miles
for the same stay)
    3.5      —
Generosity of points/
award levels
    3.5      —
Ability to convert points
to miles in my preferred
airline program
    3.3      —
Availability of hotels in
differing price/quality
categories
    3.3      —
Number of hotel locations
in the chain
    3.2      —
Availability of prime resorts
for award stays
    3.2      —
Perks/special treatment/
personal recognition given
to program members
    3.0      —
Whether program points
expire
    2.8      —
Ability to spend points
on merchandise
    2.4      —
Ability to redeem awards
online
    2.1      —
Corporate travel policy     2.0      —

 
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