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The Online Experience
Have you visited an airline Web site in the past 12 months?
Yes     82%    69%
No     18%    31%

If yes, for what purpose?
General information,
browsing
    67%    63%
To check schedules,
fares, seat maps and/or
current arrival/departure
times/gates
    26%    27%
To check my mileage
account
      4%      7%
To book and purchase
tickets
      3%      4%
To book a mileage award       0%       —
To file a complaint       0%       —

Have you booked any leisure travel arrangements in the past 18 months?
Yes     41%       —
No     59%       —

If yes, which?
Airline tickets (paid)     85%       —
Accommodations     54%       —
Rental car     46%       —
Airline tickets
(award travel)
    25%       —
Other       3%       —

Which best matches your attitude toward booking travel arrangements online?
I'd rather talk to
someone directly
    45%       —
I like it, it's my
preferred method
    20%       —
I have concerns about
credit card security
    18%       —
I do it only when
convenient, to avoid
staying on "hold"
on the phone
      7%       —
I have problems
navigating the booking
sites
      7%       —

If you could use your wireless PDA or cell phone to access Internet airline/travel agency sites, would you use it to make or change air, hotel and/or car bookage?
Yes     41%       —
No     59%       —

 
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