 |
 |
 |
 |
 |
 |
| Have you visited an airline Web site in the past 12 months? |
| Yes |
|
82% |
|
69% |
| No |
|
18% |
|
31% |
 |
 |
 |
 |
 |
| If yes, for what purpose? |
General information, browsing |
|
67% |
|
63% |
To check schedules, fares, seat maps and/or current arrival/departure times/gates |
|
26% |
|
27% |
To check my mileage account |
|
4% |
|
7% |
To book and purchase tickets |
|
3% |
|
4% |
| To book a mileage award |
|
0% |
|
|
| To file a complaint |
|
0% |
|
|
 |
 |
 |
 |
 |
| Have you booked any leisure travel arrangements in the past 18 months? |
| Yes |
|
41% |
|
|
| No |
|
59% |
|
|
 |
 |
 |
 |
 |
| If yes, which? |
| Airline tickets (paid) |
|
85% |
|
|
| Accommodations |
|
54% |
|
|
| Rental car |
|
46% |
|
|
Airline tickets (award travel) |
|
25% |
|
|
| Other |
|
3% |
|
|
|
 |
 |
 |
 |
 |
 |
| Which best matches your attitude toward booking travel arrangements online? |
I'd rather talk to someone directly |
|
45% |
|
|
I like it, it's my preferred method |
|
20% |
|
|
I have concerns about credit card security |
|
18% |
|
|
I do it only when convenient, to avoid staying on "hold" on the phone |
|
7% |
|
|
I have problems navigating the booking sites |
|
7% |
|
|
 |
 |
 |
 |
 |
| If you could use your wireless PDA or cell phone to access Internet airline/travel agency sites, would you use it to make or change air, hotel and/or car bookage? |
| Yes |
|
41% |
|
|
| No |
|
59% |
|
|
|
 |