Please rate each item from 1 to 5 (5 is very important, ... 1 is unimportant) in its importance to you in selecting flights.
Convenient schedule		4.3		4.4
Nonstop flight		4.1		4.2
My previous experience with the airline		4.0		—
My ability to earn miles		4.0		—
Price		3.8		3.9
Safety record		3.4		3.4
On-time performance		3.4		3.9
Airport location		3.2		3.4
Type of aircraft		3.0		3.0
Corporate travel policy		2.6		2.2

What type of fare do you most frequently buy?
DOMESTIC FLIGHTS
Advance-purchase coach		92%		66%
Full-fare or unrestricted coach		11%		26%
First-class		0%		6%
Business-class		0%		2%
INTERNATIONAL FLIGHTS
Business-class		48%		48%
Advance-purchase coach		37%		34%
Full-fare or unrestricted coach		10%		9%
First-class		5%		9%

Have you flown on a "low-fare airline" (e.g., Southwest, MetroJet, Delta Express, ProAir, ATA, AirTran, Frontier, etc.) in the past 12 months?
Yes		68%		—
No		32%		—

If yes, why did you pick it instead of a major airline?
I pay for my own travel, and it offered a lower fare		23%		—
More convenient schedule/airport		13%		—
My company has a lowest-available fare policy		19%		—
Good previous experience with the airline		94%		—
I believe in supporting competition among airlines		89%		—
I don't believe the majors' service levels are worth their higher fares		78%		—

What percentage of your tickets in the past year have been issued electronically (e-tickets)?
MEAN		53%		38.6%