 |
 |
 |
 |
 |
 |
|
To how many airline programs do you belong?
|
| Overall Average: |
|
7.0 |
|
6.5 |
U.S. Programs Average number |
|
5.2 |
|
5.0 |
Non-U.S. Programs Average number |
|
1.6 |
|
0.8 |
 |
| ELITE PROGRAMS: |
U.S. Airline Elite Programs Average number |
|
1.3 |
|
1.3 |
Non-U.S.Airline Elite Programs Average number |
|
0.5 |
|
0.2 |
 |
 |
 |
 |
 |
|
Please rate each of the following
elements of a frequent flyer program
in order of importance from 1 to 5
(5 is very important, ... 1 is
unimportant). |
| Availability of upgrades |
|
4.3 |
|
4.3 |
| Availability of award seats |
|
4.0 |
|
4.2 |
| Priority boarding privileges |
|
4.0 |
|
4.1 |
| Priority check-in |
|
3.9 |
|
4.1 |
| Priority waitlisting |
|
3.7 |
|
3.8 |
| Award-redemption levels |
|
3.7 |
|
3.7 |
| Elite-level bonuses |
|
3.6 |
|
3.6 |
| Threshold bonuses |
|
3.2 |
|
3.1 |
Global/domestic alliance partnerships |
|
2.8 |
|
|
 |
 |
 |
 |
 |
|
How do you earn nonflight miles?
|
Use airline or hotel affinity credit cards |
|
64% |
|
66% |
Use American Express or Diners Club T&E cards |
|
58% |
|
59% |
Select hotels and car rentals based on airline partnership |
|
49% |
|
51% |
Take advantage of promotions offering incentive miles |
|
31% |
|
27% |
Convert hotel points into airline miles |
|
30% |
|
|
Residential long-distance telephone spending |
|
22% |
|
21% |
Use restaurants in dining-for-miles plan |
|
12% |
|
11% |
| Other |
|
4% |
|
|
 |
 |
 |
 |
 |
|
Give approximate total miles earned in the past 12
months for:
|
| AIR TRAVEL ONLY (flights/bonuses/promotions) |
| Number earning miles |
|
98% |
|
100% |
| Average Miles |
|
117,000 |
|
96,000 |
 |
NON-AIR TRAVEL (Miles earned from
hotel, car rentals,affinity/credit card purchases, Long-distance phone,
incentive miles) |
| Number earning miles |
|
88% |
|
89% |
| Average Miles |
|
57,000 |
|
46,000 |
 |
 |
 |
 |
 |
|
What percentage of the miles you earn
annually are used for: |
Award travel (for yourself and others) |
|
80% |
|
80% |
| Upgrades |
|
16% |
|
16% |
Special vacation packages |
|
3% |
|
3% |
| Other |
|
2% |
|
2% |
|
 |
 |
 |
 |
 |
 |
|
On what percentage of your business trips
do you upgrade (using any method)?
|
| DOMESTIC |
| Average Percentage |
|
52% |
|
|
 |
| INTERNATIONAL |
| Average Percentage |
|
40% |
|
|
 |
 |
 |
 |
 |
|
In the past 12 months, did you ever get upgraded
by a ticket or gate agent without using any miles
or certificates?
|
| Yes |
|
61% |
|
54% |
| No |
|
39% |
|
46% |
 |
 |
 |
 |
 |
|
Have you tried to redeem a mileage award in the
past 12 months?
|
| Yes |
|
87% |
|
90% |
| No |
|
13% |
|
10% |
 |
 |
 |
 |
 |
|
If yes, how hard was it to claim a free seat?
|
No problem; got desti- nation, time of year and preferred flight I wanted |
|
38% |
|
35% |
Minor problem; had to change time of flight or use alternative airport |
|
37% |
|
38% |
Major problem; had to switch destination and/or time of year |
|
9% |
|
12% |
Impossible to book first or alternative destination and/or time of year |
|
9% |
|
9% |
I got my trip of choice, but had to pay a mileage premium (double or more miles) to do so |
|
7% |
|
6% |
 |
 |
 |
 |
 |
|
How many award tickets did you actually claim in
the past 12 months?
|
| MEAN |
|
4.4 |
|
4.5 |
 |
 |
 |
 |
 |
|
What portion of your award tickets were used for:
|
| Leisure travel |
|
90% |
|
90% |
| Business travel |
|
10% |
|
10% |
 |
 |
 |
 |
 |
|
Have you ever paid more than necessary for a ticket
or taken an unnecessary trip or circuitous routing
simply to pad your mileage account?
|
| Yes |
|
16% |
|
|
| No |
|
84% |
|
|
|
 |