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Frequent Flyer Programs
To how many airline programs do you belong?
Overall Average:     7.0    6.5
U.S. Programs
Average number
    5.2    5.0
Non-U.S. Programs
Average number
    1.6    0.8
ELITE PROGRAMS:
U.S. Airline
Elite Programs
Average number
    1.3    1.3
Non-U.S.Airline
Elite Programs
Average number
    0.5    0.2

Please rate each of the following elements of a frequent flyer program in order of importance from 1 to 5 (5 is very important, ... 1 is unimportant).
Availability of upgrades     4.3    4.3
Availability of award seats     4.0    4.2
Priority boarding privileges     4.0    4.1
Priority check-in     3.9    4.1
Priority waitlisting     3.7    3.8
Award-redemption levels     3.7    3.7
Elite-level bonuses     3.6    3.6
Threshold bonuses     3.2    3.1
Global/domestic alliance
partnerships
    2.8       —

How do you earn nonflight miles?
Use airline or hotel
affinity credit cards
    64%    66%
Use American Express
or Diners Club
T&E cards
    58%    59%
Select hotels and car
rentals based on
airline partnership
    49%    51%
Take advantage of
promotions offering
incentive miles
    31%    27%
Convert hotel points
into airline miles
    30%       —
Residential long-distance
telephone spending
    22%    21%
Use restaurants in
dining-for-miles plan
    12%    11%
Other       4%       —

Give approximate total miles earned in the past 12 months for:
AIR TRAVEL ONLY (flights/bonuses/promotions)
Number earning miles     98%    100%
Average Miles     117,000    96,000
NON-AIR TRAVEL (Miles earned from
hotel, car rentals,affinity/credit card
purchases, Long-distance phone,
incentive miles)
Number earning miles     88%    89%
Average Miles     57,000    46,000

What percentage of the miles you earn annually are used for:
Award travel
(for yourself and others)
    80%    80%
Upgrades     16%    16%
Special vacation
packages
      3%      3%
Other       2%      2%

On what percentage of your business trips do you upgrade (using any method)?
DOMESTIC
Average Percentage     52%       —
INTERNATIONAL
Average Percentage     40%       —

In the past 12 months, did you ever get upgraded by a ticket or gate agent without using any miles or certificates?
Yes     61%    54%
No     39%    46%

Have you tried to redeem a mileage award in the past 12 months?
Yes     87%    90%
No     13%    10%

If yes, how hard was it to claim a free seat?
No problem; got desti-
nation, time of year and
preferred flight I wanted
    38%    35%
Minor problem; had to
change time of flight or
use alternative airport
    37%    38%
Major problem; had to
switch destination and/or
time of year
      9%    12%
Impossible to book first
or alternative destination
and/or time of year
      9%      9%
I got my trip of choice,
but had to pay a mileage
premium (double or more
miles) to do so
      7%      6%

How many award tickets did you actually claim in the past 12 months?
MEAN     4.4    4.5

What portion of your award tickets were used for:
Leisure travel     90%    90%
Business travel     10%    10%

Have you ever paid more than necessary for a ticket or taken an unnecessary trip or circuitous routing simply to pad your mileage account?
Yes     16%       —
No     84%       —

 
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